When you specify a laminate, the finish you choose shapes how the whole piece looks and feels in the hand. Matte, gloss and velvet soft-touch are the three most popular, and each sends a different signal to the buyer.
Matte
Matte lamination is low-glare and understated. It gives a modern, premium look, keeps fine print crisp, and provides the perfect base for high-contrast spot UV. It is a favourite for brochures, covers and cartons that want to feel considered rather than loud.
Gloss
Gloss lamination is bright and reflective, making colours pop and images look vivid. It suits retail packaging and pieces where vibrancy and shine help the product sell. It is also durable and easy to wipe clean.
Velvet / Soft-Touch
Velvet soft-touch has a suede-like, tactile surface that feels luxurious immediately. It is increasingly the choice for premium packaging, cosmetic boxes and high-end cards — especially when paired with a glossy spot UV or raised emboss UV accent for contrast.
How to choose
Think about both look and feel, and how the finish supports any UV or drip-off accents you plan to add. When in doubt, a finishing partner can show you the options and recommend based on your artwork and end use.
Want help choosing a finish? Get in touch with your job details.